Marketing and Outreach

Meet the Authors at ALA Annual

 

Attending the 2013 ALA Annual Conference & Exhibition? Make sure to carve out some time in your schedule and stop by the ALA Store to meet our authors and get an autographed copy of their books!

All the events below will take place in the Exhibit Hall at the ALA Store, booth #1224, an ideal location for easy access and convenient browsing:

 

Friday, June 28             

  • Betsy Diamant-Cohen, Linda Ernst, Saroj Ghoting, and Dorothy Stoltz: 6:00-7:00 p.m.

early literacy experts and authors of such books as Mother Goose on the Loose, Baby Rhyming Time, Every Child Ready for School, and Storytimes For Everyone!

 

Saturday, June 29            

  • Catherine Hakala-Ausperk: 11:00 a.m.-12:00 p.m.

author of the new book Build a Great Team: One Year to Success and the bestseller Be a Great Boss: One Year to Success

  • Tina Coleman and Peggie Llanes: 3:00-4:00 p.m.

authors of the new book The Hipster Librarian's Guide to Teen Craft Projects 2

 

Sunday, June 30              

  • Julia Sweeney and Rob Christopher: 11:15 a.m.-11:45 a.m.

contributors to Queue Tips: Discovering Your Next Great Movie

  • Kenning Arlitsch: 3:00-4:00 p.m.

co-author of the new book Improving the Visibility and Use of Digital Repositories through SEO: A LITA Guide

  • Aaron D. Purcell: 4:00-5:00 p.m.

author of Academic Archives: Managing the Next Generation of College and University Archives, Records, and Special Collections
 

All books by these authors will be 20% off the list price (an additional 10% off the ALA Member price). Use the Conference Scheduler to plan your time!

Continuing the Conversation: Serving Deaf Patrons in the Library, Part 2

The resources and slides for Part 2 of Kathy MacMillan’s Serving Deaf Patrons in the Library are listed below. Have further questions or comments? Whether you participated in the event or not, feel free to chime in via the comments area below!

Resources

Chart of state regulations concerning interpreters: www.360translations.com/burnsat/stateregs4.htm

RID Interpreter/Agency Locater Tool: www.rid.org

Hearing and Speech Agency (Baltimore, MD) www.hasa.org

Video shown in the workshop: How ASL and English Differ: Brief Example

Visit www.kathymacmillan.com for resources, tips, and to sign up for Kathy’s e-newsletter!

Kathy’s slides

Serving Deaf Patrons in the Library Part 2

Handout: Working with an Intereter.

Working with an Interpreter

Continuing the Conversation: Serving Deaf Patrons in the Library

Untitled Document We just wrapped up the first session of Kathy MacMillan’s Serving Deaf Patrons in the Library.  The readings, resources and slides for the event are listed below. Have further questions or comments? Whether you participated in the event or not, feel free to chime in via the comments area below!

Kathy’s “Resources to Know:
  • Online ASL dictionaries:
  • The Red Notebook: Deaf Resources @ Your Library:  www.folda.net
  • Try Your Hand at This!: Easy Ways to Incorporate Sign Language Into Your Programs by Kathy MacMillan. (Scarecrow Press, 2006)
  • "Hands-On Collection Building: A librarian offers tips for sign language materials selection" by Kathy MacMillan. School Library Journal, March 2003. http://www.libraryjournal.com/article/CA386730.html
  • For Hearing People Only: answers to some of the most commonly asked questions about the Deaf community, its culture, and the "Deaf reality"  by Matthew S. Moore and Linda Levitan ; with a foreword by Harlan Lane. (Deaf Life Press, 1993)
  • Through Deaf Eyes (DVD).  (PBS Home Video, 2007)
  • Audism Unveiled (DVD). (DawnSignPress, 2008)
Kathy’s Slides:
Serving Deaf Patrons in the Library Part 1

Library Sentences Handout
Serving Deaf Patrons--Library Sentences Handout

Library Signs Handout
Serving Deaf Patrons--Library Signs Handout

Links to Videos Shown in this Workshop:


Continuing the Conversation: Making Space for Entrepreneurs and Independent Workers

We just wrapped up Meg Knodl’s ALA Editions Workshop Making Space for Entrepreneurs and Independent Workers. Meg introduced the attendees to this exciting new topic, and there was a lot of fantastic discussion on how library spaces can be transformed to accommodate a new and growing segment of the workforce. Whether you attended or not, feel free to chime in via the comments area with questions or comments.

The Readings for Today’s Workshop:

Resources Mentioned During the Workshop:

Meg’s Slides:
Making Space for Entrepreneurs and Independent Workers

Community Partnership: How to Raise Money and Build Relationships

Paul Signorelli is currently teaching the ALA Editions eCourse Community Partnership: Raising Money and Building Relationships. The course begins today, but its not too late to register at the ALA Store.

At a very important yet oft-overlooked level, every member of library staff is now a fundraiser in a very competitive environment. That’s because great fundraising comes from the building of great relationships, and all library staff members play a role in nurturing and sustaining positive and mutually beneficial relationships between libraries and the communities they serve—in good as well as in challenging times.

Fostering effective collaborations is at the heart of the ALA Editions’ Community Partnership: How to Raise Money and Build Relationships, which runs online from Monday, October 3 through Sunday, October 30, 2011. But don’t let the fundraising aspect scare you. We’re as much concerned here with the collaboration-relationship side of the equation as we are with the funding and in-kind gifts that result from those relationships.

There are wonderful resources to be explored here, including the Urban Libraries Council report Making Cities Stronger: Public Library Contributions to Local Economic Development. It’s as fresh today as it was when it was published in January 2007. We’ll be using it as an anchor to our explorations and discussions of how partnerships are developed and what some of our most creative colleagues have been doing to serve as active participants within their communities.

We’ll also have access to the complete version of Providing for Knowledge, Growth, and Prosperity: A Benefit Study of the San Francisco Public Library rather than the executive summary that is available on the Internet. Reading and discussing that document in conjunction with the use of other articles, short online videos, and PowerPoint presentations from several sources will help us recognize the benefits we bring to our communities so we can better demonstrate the worth of our organizations to our current and prospective community partners.

And we’ll finish this four-week interactive course with an in-depth look at one of the hottest recent library-business community partnerships—the e-reader project between the Sacramento Public Library and Barnes & Noble.

There will be plenty of other resources to explore, and the collaborations we develop will include the interactions among our learning colleagues from libraries across the country as we use an online bulletin board to share weekly assignment postings, engage in optional weekly office-hour chats, and produce resources we can immediately use in our efforts to create, nurture, and sustain partnerships that benefit our communities.

To register, please visit the ALA Store.

"A gem of a book ... ought to be on the shelf of every high school guidance counselor in the country"

The stated mission of the American Library Association is, “To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.” New from ALA Editions, How to Pay for College: A Library How-To Handbook is an effective guide emphasizing the help that the local library can offer in this process, using its reference materials, the Internet, and the advice of experienced researchers.

Gail Buckner, writing for FOXBusiness, agrees; in her rave review she notes, "The publishing arm of the American Library Association has assembled a gem of a book that  ... ought to be on the shelf of every high school guidance counselor in the country. How to Pay for College is only slightly larger than a paperback and a bit more than a half inch thick, yet the editors who pulled the information together manage to cover more material than books that are four times larger and twice as expensive. And they do it in plain English. This is not only a book that parents should read, but they should also share it with their teenager."

Check out the full article and then surf on over to the ALA Store and order a copy for your library today!

Continuing the Conversation: Supporting Early Literacy Through Language-Rich Library Environments

Earlier today, we held the ALA Editions Workshop Supporting Early Literacy through Language Rich Library Environments with Saroj Ghoting. We’re following up with a few of the questions asked during the presentation that we felt merited further discussion: Saroj will be part of the discussion as well!

  • What do you think is the role of technology in promoting early literacy?
  • What is the ideal timeline for replacing displays and material in your space?
  • What’s the difference between open and closed-ended toys? Which type is better in promoting early literacy?

Links to Resources that Saroj Mentioned today:
 

The preliminary readings for this workshop were:

  • Welcoming Place,  Chapter 6 in Designing Space for Children and Teens in Libraries and Public Places by Sandra Feinberg and James Keller. Chicago: ALA, 2010 HUhttp://www.alaeditions.org/files/Feinberg_DesigningSpace_Ch6.pdfU
  • Parent Participation,  Chapter 4 in Learning Environments for Young Children: Rethinking Library Spaces and Services by Sandra Feinberg et al. Chicago: ALA, 1998. HUhttp://www.alaeditions.org/files/Feinberg_LearningEnvironments_Ch4.pdfU
  • Meece, Darrell and Anne Soderman. Setting the Stage for Young Children’s Social Development . Young Children. September 2010 p. 81-86. HUhttp://www.naeyc.org/files/yc/file/201009/MeeceOnline0910.pdfU
  • Greenman, Jim. Places for Childhood in the 21st Century: A Conceptual Framework. Beyond the Journal: Young Children on the Web, May 2005. HUhttp://www.naeyc.org/files/yc/file/200505/01Greenman.pdfU
  • Early Literacy Research-Explained, Chapter 1 in Early Literacy Storytimes @ your library: Partnering with Caregivers for Success by Saroj Ghoting and Pamela Martin-Diaz. Chicago: ALA: 2006 HUhttp://www.alaeditions.org/files/Ghoting_ch1.pdfU
  • The following materials are suggested resources, though they may not be available for free:
  • Copple, Carol and Sue Bredekamp, eds. Developmentally Appropriate Practice in Early Childhood Programs Serving Children from Birth through Age 8 (3rd ed). Washington, DC: NAEYC, 2009.
  • Curtis, Deb and Margie Carter. Designs for Living and Learning: Transforming Early Childhood Environments. St.Paul, MN: Redleaf Press, 2003.
  • Diamant-Cohen, Betsy and Saroj Ghoting. Early Literacy Kit: A Handbook and Tip Cards. Chicago: ALA, 2010. (includes school readiness domains)
  • Feinberg, Sandra and James Keller. Designing Space for Children and Teens in Libraries and Public Places: How to Carve Out a Niche That Epitomizes Service. American Libraries. April 2010, pg. 34-37.
  • Gronlund, Gaye. Developmentally Appropriate Play: Guiding Young Children to a Higher Level. St. Paul, MN: Redleaf Press, 2010.
  • Harmes, Thelma. Environmental Rating Scales--Revised. New York: Teachers College Press, various dates.
  • Neuman, Susan B. et al. User’s Guide to the Child Home Early Language & Literacy Observation (CHELLO) Tool. Baltimore: Paul Brookes, 2007.
  • Seefeldt, Carol. Creating Rooms of Wonder: Valuing and Displaying Children’s Work to Enhance the Learning Process. Beltsville, MD: Gryphon House, 2002.
  • Tough, Paul. Whatever It Takes: Geoffrey Canada’s Quest to Change Harlem and America. Boston: Houghton Mifflin, 2008.
  • Zigler, Edward. Children’s Play; The Roots of Reading.  Washington, DC: Zero to Three, 2004.
  • Todd Risley interview: Children of the Code   www.childrenofthecode.org/interviews/risley.htm
  • Library Environments for Early Literacy:  www.earlylit.net/libraryenvironment/index.shtml
  • Early Learning Standards  www.nectac.org/topics/quality/earlylearn.asp
  • School Readiness Domains  www.gettingready.org
  • Governors’ Common Core State Standards   www.corestandards.org

Saroj’s Slides:

Communicating with Deaf Customers in the Library

The customer approaches the reference desk.  “How may I help you?” you ask politely.  She points to her ear and shakes her head, letting you know she cannot hear you.  Do you panic?  No need!  Follow the tips below to provide excellent customer service to your Deaf customers:

•Maintain eye contact.  This is incredibly important.  Breaking eye contact without warning, especially to carry on a spoken conversation with someone else, is rude to the deaf person.

•Make sure the deaf person is looking at you before you speak, sign, or gesture.  If you need to get his or her attention, tap him or her on the shoulder or make a small waving movement in his or her peripheral vision.

•Don’t assume that every deaf person speechreads.  Speechreading is a very difficult skill to master (even for hearing people), and many deaf people don’t find it effective beyond common phrases such as “How are you?”

•Also don’t assume that every deaf person signs.  While many do, there are a wide variety of communication methods employed by deaf people. 

•Keep your face and lips visible.  Even if someone does not speechread well, a great deal of information is conveyed by the face.  Make sure your face is sending the message you want it to.

•Speak naturally.  Don’t exaggerate your mouth movements or speak too slowly.  And don’t shout!

•Avoid standing with your back to a window or other light source – this makes speechreading and getting information from facial expressions difficult.

•Offer a pen and paper to write notes back and forth, but be aware that English is a second language for most deaf people.  When writing notes:
-Keep it simple! Use short sentences and plain language.
-Don’t use idioms and slang.
-Repeat the question to make sure you understand.

•Look directly at the deaf person when speaking, even when communicating through an interpreter.

•ATTITUDE is the most important thing!  Keep in mind that most deaf people spend every day of their lives trying to communicate with hearing people, and so have many strategies for communicating with someone who doesn’t know their language.  Follow their lead in a respectful, patient way.  Deaf people will appreciate your efforts to communicate.

Kathy MacMillan is a nationally certified American Sign Language, librarian, and storyteller.  She is the author of Try Your Hand at This: Easy Ways to Incorporate Sign Language Into Your Programs (Scarecrow, 2005), A Box Full of Tales (ALA, 2009), and co-author of Storytime Magic (ALA, 2009) and Kindergarten Magic (ALA, 2011).  Find more information about American Sign Language at her website at www.storiesbyhand.com.  For programming resources, see www.storytimestuff.net

Pssst! New Titles and Big Savings from ALA Editions

Our brand new Spring/Summer 2011 catalog is out now and available for your perusal.  So surf on over to the ALA Store and check out all our new and forthcoming titles.

Use a secret discount code for big savings. Spend $100 on any combination of ALA Editions products and save 10% (ALA Members, that's 20% for you!). Enter promotional code 39103 at checkout to receive your discount. Offer valid only on orders over $100 and is not valid with any other discounts except member discounts. This offer expires Tuesday, 3/8/11, so don’t delay!

Continuing the Conversation: Readers' Advisory: How to Balance Your Library's Reading Budget

We just wrapped up the first session of Neal Wyatt and Joyce Saricks’  workshop Readers’ Advisory: How to Balance Your Library’s Reading Budget. We’ve gathered questions from the chat window so that Neal and Joyce can respond and elaborate.

Please continue the discussion of these, and any other questions you might have in the comments area. Neal and Joyce will be chiming in.

  • Can you give some tips for working within a limited budget?
  • Even if you don't like a particular book or author, you can know the intended audience and what people like about it, right? Doesn't that help compensate if your personal opinion is negative?
  • We are in a small community. How far should we extend our boundaries?
  • Review sources rarely provide critical review information.  Our readers are looking for qualitative info as well as appeal terms.  Suggestions?

The Preliminary Readings for this Workshop Were:

At Leisure with Joyce Saricks: The Curse of the Best-Seller List.
(Booklist January 1, 2007).

At Leisure with Joyce Saricks: Book Jackets.
(Booklist July, 2007).

At Leisure with Joyce Saricks: Reading (and Writing) Reviews.
(Booklist December 1, 2007).

At Leisure with Joyce Saricks: Recognizing What’s Popular.
(Booklist , February 1, 2011)

All 4 articles above are available at http://www.alaeditions.org/files/sarcks.pdf

The RA Tool Kit by Neal Wyatt
(Library Journal June 15th, 2008) http://www.libraryjournal.com/article/CA6566472.html

Resources Mentioned During Today’s Session:

Lists to Know and Publicize

Sites to keep track of best sellers lists

Staying on top of best sellers

Neal and Joyce’s Slides:

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